Episode 82: Why Your Hiring Process is Costing You Thousands (And How to Fix It!) With Kirstyn Sansom, CEO of Sansom Staffing

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Episode Summary

💡 Thinking about hiring in 2025? You might be doing it wrong.

In this power-packed episode of Homegrown Hustle, host Matt Eickman sits down with Kirstyn Sansom, CEO of Sansom Staffing, to uncover the real state of hiring, staffing, and leadership in today’s job market. From leaving corporate America to building a people-first business, Kirstyn shares her raw, no-BS insights on finding the right talent, leveraging AI in recruiting, and the one hiring mistake that could cost you thousands.

Key Takeaway

✅ People over profits. Building a successful staffing business isn’t just about filling jobs—it’s about matching the right people with the right opportunities and creating a culture where employees thrive.

✅ AI is useful, but authenticity wins. Job seekers and employers relying too much on AI-generated resumes and job descriptions are losing credibility in the hiring process.

✅ Hiring is like buying a house. If you wouldn’t house-hunt without a real estate agent, why would you try to recruit talent without expert help?

✅ Degrees aren’t deal-breakers. Companies should prioritize skills, experience, and mindset over formal education in many industries.

✅ Candidate experience matters. If your hiring process is slow and unorganized, you’re losing top talent before they even sign the offer.

✅ Hustle = Grit + Willpower. Success isn’t about working harder—it’s about staying relentless in the pursuit of your goals and betting on yourself.

Chapters:

⏳ [00:00] Welcome to Homegrown Hustle – Meet Matt Eickman and the mission behind showcasing local business brilliance.

⏳ [00:44] Meet Kirstyn Sansom – From corporate HR leader to CEO: How she built a thriving staffing company from the ground up.

⏳ [02:10] The Corporate Breaking Point – What made Kirstyn walk away from a high-paying corporate job overnight?

⏳ [05:54] The Hardest Part of Starting a Business – From branding to CRM systems, the challenges no one talks about.

⏳ [07:45] Ice Houses & Innovation – How Kirstyn reinvented hiring with a mobile recruiting office.

⏳ [09:50] AI & Recruiting – Game-changer or job-killer? The truth about AI-generated resumes and job descriptions.

⏳ [12:32] Hiring Red Flags & Resume Lies – The biggest hiring mistakes business owners make.

⏳ [17:38] Remote vs. In-Office Debate – Should your team be hybrid? The real answer from a staffing expert.

⏳ [22:31] Do Degrees Even Matter Anymore? – Why some of the best hires don’t have a college education.

⏳ [30:53] How to Stand Out in a Crowded Market – Kirstyn’s bold approach to rejecting bad clients and only working with businesses that truly value people.

⏳ [36:42] The Hustle Mindset – What it really takes to build a successful business.