Episode 10 – Kyle Scott – SEO Mastery for Explosive Digital Marketing Growth

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Episode Summary

In this conversation, Matthew Eickman and Kyle Scott discuss various topics related to digital marketing and business growth. They cover the basics of SEO and its importance in ranking websites on search engines. They also discuss the challenges of managing client expectations and the debate on term contracts in the industry. The conversation highlights the changing landscape of digital marketing and the power of personal relationships in business. Kyle shares his journey of starting and growing his own digital marketing firm and the importance of self-awareness and hiring the right people. The conversation concludes with a discussion on the value of having a coach or advisor in business.

Key Takeaways

SEO is about building your website and its content authentically over time to show the right signals to Google and rank above competitors.
The impact of SEO can be significant, especially in markets where advertising costs are high.
Managing client expectations and educating them about the time and effort required for SEO is crucial.
Building personal relationships and trust with clients is essential for long-term success in business.
Having a coach or advisor can provide valuable insights and help navigate the challenges of business growth. Self-awareness is crucial for business owners to reach their full potential.
Seeking outside perspectives can provide valuable insights and help drive business growth.
Analyzing and optimizing the team is essential for success.
Embracing the challenges of business and never giving up is key.
Building a business that is about more than just yourself is important for long-term success.
Transitioning from field work to leadership requires delegation and elevation.
Hustle in business means having a don’t quit mentality and continuously pushing forward.
Calculating the long-term value of customers is essential for making informed business decisions.

Chapters

00:00 Introduction and Background

02:21 Understanding SEO

05:11 The Value of SEO

10:48 The Changing Landscape of Digital Marketing

12:44 The Importance of Self-Awareness in Business

21:43 Different Marketing Strategies and Approaches

28:29 The Growth and Development of a Digital Marketing Firm

32:45 The Future of the Business and Personal Growth

37:56 The Value of Having a Coach or Advisor

48:09 Receiving Feedback and Growing a Business

51:02 Embracing the Challenges of Business

52:31 Building a Business Beyond Yourself

53:54 Transitioning from Field Work to Leadership

57:44 Calculating the Long-Term Value of Customers

Memorable Quotes

“You have to build up your people. If you just try to pile more stuff in the funnel and you don’t have that engine for it to land and be managed properly, you’re going to just redline and then come back down to normal a couple of times.”

“If you hustle up the work and you get it done, then you get to the next level. If you hustle up the work, you don’t get it done and you stay there. Once you get your feet under you doing that, then I think hustle’s all about that don’t quit mentality.”

“I think one of the most surprisingly rewarding things in my life, based on what I’ve heard other business owners say, is hiring people and putting them in the right seats and watching them grow and start real careers.”