Is there a place where fun meets business? In the modern world, the answer is yes.
When we say fun, we mean breaking a sweat—in a good way, like burning calories. Plus, you can strengthen your upper body and arm muscles while exercising your networking skills. All of that mentioned and described has a place in Minnesota and worldwide. And that place is called X-Golf.
Our team had the fantastic opportunity to sit down with its Minnesota Franchisee, Ben Feret, previously featured in our podcast at Abra Kadabra, the Homegrown Hustle, hosted by our CEO, Matt Eickman.
Getting to Know X-Golf Minnesota
Ben Feret describes X-Golf as not just another entertainment venue; it is an innovative indoor golf experience that blends cutting-edge technology, community engagement, and versatile offerings. It’s a great place to kill time while still being productive.
At its core, X-Golf is a space where golfers of all levels, from beginners to seasoned players, can enjoy the sport year-round. Whether escaping Minnesota’s unpredictable weather or looking for a social gathering spot, X-Golf can be a place for anyone who wants a unique blend of fun, relaxation, and competitive play.
For those in the Twin Cities, X-Golf’s six metro locations offer unparalleled access to top-tier indoor golf facilities, private events, and professional instruction. Having said that, business owners can host parties at X-Golf in the most unique way possible.
Across the U.S., X-Golf has grown into a national franchise with about 130 locations, making it a leader in the indoor golf industry.
Cutting-Edge Golf Technology
What makes X-Golf stand out from its competitors is its proprietary technology, designed to replicate outdoor golf with remarkable accuracy.
Unlike competitors who rely on third-party simulators, X-Golf’s systems are unique to its franchise. This exclusivity ensures that the technology is tailored to the needs and expectations of its customer base.
Specifications-wise, X-Golf’s simulators feature high-speed cameras, sensors, and advanced software that analyze the game’s swing data, ball trajectory, and other critical aspects. This level of precision enables players to practice and play as if they were on an actual course.
Moreover, the software is continually updated to meet the evolving preferences of U.S. golfers, who often prioritize casual play and social experiences.
Social and Inclusive Experience
If you’ve never tried Golf in real life or even a simulator, X-Golf is the place to be. You can’t get intimidated by it because it’s a social hub where everyone can enjoy the game regardless of skill level. Traditional golf can sometimes feel exclusive or intimidating, but X-Golf breaks down those barriers.
When you visit an X-Golf location, you’ll find groups of friends, families, and coworkers bonding over food, drinks, and friendly competition. The indoor environment keeps everyone close, making it easier to interact with people. Although some aren’t confident in their golf skills, X-Golf’s supportive atmosphere makes golfing a fun and enjoyable experience for everyone.
Hub for Events
When looking for a unique event experience for your company colleagues, it is a great choice for you to pick out X-Golf as one of your venues. Its versatility makes it an ideal venue for various events. Whether you’re planning a corporate meeting, a team-building session, a birthday party, or a casual night out, X-Golf has you covered.
Each location has its own full-service bar and restaurant, wherein you and your colleagues can choose from various delicious food and beverages to complement the entertainment.
According to Ben, Corporate events are a popular choice. Companies usually rent out spaces for meetings, which are followed by team-building activities on the simulators.
The relaxed and enjoyable setting encourages networking and collaboration in ways that traditional meeting spaces often cannot.
Additionally, X-Golf hosts golf leagues most nights of the week, which are best for casual and competitive players. These leagues allow golfers to hone their skills while connecting with others who share their passion.
Professional Golf Instruction
It is easy to work on your golfing skills at X-Golf. Their locations are staffed with a professional instructor who provides lessons and clinics tailored to individual needs.
Whether you’re a beginner looking to learn the basics or an experienced player refining your technique, X-Golf’s coaching programs can help.
In addition, X-Golf’s advanced simulators help improve instruction. The simulators’ ability to analyze swing data and ball flight metrics helps instructors give constructive feedback to help golfers improve.
National Tournaments and Competitive Play
X-Golf offers a range of national tournaments and contests for those who enjoy competition. Their competition, which comes with a prize worth $50,000 spread across 20 events in the coming year, offers players of all skill levels a chance to compete and win.
Many of these events use handicap-based scoring to help ensure a level playing field for everyone.
Don’t fret! These tournaments aren’t just for professionals. Casual players can participate in putting contests, scramble formats, and other fun activities just for fun.
The national scope of X-Golf’s franchise adds an extra layer of excitement, with players from across the U.S. competing in a shared platform.
Membership Programs at X-Golf
An added value to a business is by having a loyalty program wherein customers get to enjoy perks and returns for being loyal, and X-Golf definitely has that.
To mention, X-Golf has Corporate memberships, for example, that allow members to play up to four hours of golf daily at any of the six Twin Cities locations. Compared to standard retail rates, having a membership at X-Golf can help you save lots of money.
X-Golf’s Work Culture
A successful business is built on its people, and X-Golf is no exception. According to Ben, The Twin Cities locations employ roughly 80 staff members, including store managers, event coordinators, marketing specialists, and facility managers. For Ben, This diverse and dedicated team helps X-Golf to elevate its customer experience.
When rewarding employees, X-Golf’s has built its own incentive structure which aligns to employee success with company performance. As the business grows, so do the financial rewards for its team members. This approach allows a collaborative and motivated workforce committed to delivering outstanding service.
Lastly, X-Golf offers flexible scheduling and competitive pay, including excellent tips for hourly staff.
Community Engagement
As previously mentioned, X-Golf is deeply committed to fostering community connections. Ben shared with us that they’ve had several events, such as chili cook-offs, networking sessions, and holiday celebrations, which the company creates to provide more opportunities for people to come together.
In fact, X-Golf is an active collaborator of local organizations and groups, such as BNI networking chapters, making X-Golf a business and a community partner that brings people together.
Differentiating in a Competitive Market
The indoor golf space is highly competitive, but X-Golf prioritizes the customer experience, which makes it stand out from the rest. From the moment you walk through the doors, you’ll notice the attention to detail—from the high-quality simulators to the attentive staff who ensure you have everything you need.
Moreover, X-Golf’s national footprint provides unique advantages, such as hosting large-scale tournaments and offering consistent experiences across locations. This combination of local charm and national reach makes X-Golf a standout in the industry.
Why X-Golf is the Ultimate Destination
Whether you’re a lifelong golfer, a curious beginner, or someone looking for a fun night out, X-Golf has something for everyone. Its blend of technology, social interaction, and professional instruction creates an experience that appeals to a broad audience.
The company’s vision is to make X-Golf synonymous with indoor golf. Through continuous innovation, exceptional customer service, and a commitment to community engagement, X-Golf is redefining what it means to enjoy the sport.
Wrapping It Up
Finding time for outdoor golf can be challenging in today’s fast-paced world. X-Golf solves this problem by offering a convenient, year-round alternative that doesn’t compromise quality or enjoyment. With six locations in the Twin Cities and a growing presence nationwide, X-Golf is setting a new standard for indoor golf entertainment.
Visit one of X-Golf’s locations to experience the perfect blend of technology, community, and fun. Whether practicing your swing, competing in a league, or enjoying a night out with friends, X-Golf is the ultimate destination for golf lovers and newcomers alike.
This article is part of our Vendor Spotlight series, where we feature businesses that champion customer experience and go beyond to provide the best service. Stay tuned for more.
To learn more about X-Golf Minnesota, you can visit their website.
We want to thank Ben Feret, Co-Founder of X-Golf, for sharing his time, knowledge, and expertise, which made this article possible. If you have questions for Ben, you can email him or his LinkedIn account.
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