The world of B2B Sales is a game of chances but Ekeze Enubuzor is facing it head-on, with grit and passion.
“In the sales process, there are chances of 1,000 failures before you reach success, and that should not stop you,” said Ezeke, a business-focused Account Executive at T-Mobile. In this podcast, he shares handy techniques for navigating the world of B2B Sales, including client relationships, human-AI collaboration, networking, and work-life balance. He touches on passion, purpose, grit, and the power of connections.
He went from working long hours in a job without a degree to becoming a successful sales executive.
“B2B Sales has changed my life. It’s given me a lifestyle that I’ve only dreamed of, you know, when I was a kid, I’d ride through neighborhoods with large houses,” Ezeke said.
“Now I get to live in a great neighborhood while my children enjoy the best education possible.”
Ezeke spent 17 years of his career in telecommunications building connections, working on various jobs across industries, juggling businesses, getting married, and having kids. He spent all those years sharpening his skills in sales, sales training, and operations. As a solutions-driven business individual, he assures that he improves both productivity and profitability.
Ezeke holds the title of a top salesman and pointed out why he reached that level of success. He says, “The reason why is because I care. I care about my clients. I care about the organization that I represent. And when those two things come together, it’s hard not to be amazing at what you do, because it’s easy at that point. It’s like breathing air. Just comes naturally.”
The Power of Connections
Ezeke recounts his experience working for a man named Brady Hansen. He says,” I’ll never forget him because I was going door to door selling for University Directors, an internship that I was a part of in college, which also taught me a lot about B2B sales and what it means to be a great executive and salesperson. And when I knocked on his door, he immediately saw my acumen and said, you need to drop this bag and work for me. And it was the first time I met a leader that led with love and compassion.”
“He would tell his employees how much he appreciated them what it meant when we had a sale and what it meant when we hit 100 % of our goals. And not just what it meant for the bottom line, but what it meant to him personally and his family.”
“And I think that lifting that veil and showing the other side of why we do what we do was so important. For me as an executive on the front line, he said.”
That experience shaped him and allowed him an opportunity to make more money than he’s ever made as an up-and-coming salesman.
“I like to say I was also selling to people’s egos”, he said as he explained how he strategized his way into radio sales.
“I think people enjoy hearing their voice on the radio. But, you know, ultimately that was hard. That was probably the hardest job that I’ve ever had. I hit a hundred percent to my quota, but I like to think that was like going to the gym and lifting weights that I’ve never lifted, like the heaviest weights, you know, and I’m like struggling.”
When Ezeke got into telecommunications, he said it became easier for him to transition after accomplishing and facing a challenge he had never faced.
“After lifting these heavy bars, I’m like man, this is easy. This is lightweight. And I’m going to bring many of those principles to the table and show these executives how it’s done, “he says with compassion.
The Importance of Education
What’s interesting about Ezeke’s story is that after dropping out of college and working as a salesman at a young age, he was able to finish his bachelor’s degree in Business Marketing and a minor in Graphic Design when he reached a point of stability in his career and had his first kid.
When he graduated from high school, he hustled by working several jobs in New York City, joining forces with a third-party reseller, and working 70 hours a week as a door-to-door salesman.
Leading to his story of jumpstarting his career, Ezeke circumnavigates his experience as a kid, being raised by immigrant parents. This story is told through how he works hard to give his kids the best life possible.
“My memory kicks in of an awesome childhood with my three siblings and going to a private school. So I went to a private school and I wore a uniform every day, which is nice because I didn’t have to worry about what I wore the next day. But I did that and went to a public school. It was a trade school. And I believe that’s where my sales career started, right? You know, if you want to talk about dollars and cents. Tell me more. I was hustling, he said.” He believes that his foundation in sales was built in his childhood like he was born to do it.
Velocity is King: Ezeke’s Winning Strategies in B2B Sales
He firmly believed that velocity (the number of calls made) and efficiency (the effectiveness of communication) are key to success in sales.
Ezeke’s strategy in B2B sales is going the extra mile and being always prepared for your customers. If you are someone who wants to win customers and nurture relationships, let us take you out on a glimpse of a day in the life of a top B2B salesman:
Be prepared at all times
Time management is key, and always plan your day. Ezeke usually starts his day at 9 a.m. and finishes at 11. He gets back at 1:30 and works until four. Before starting his day, he carves out time to organize his tasks, whether administrative, meetings, discovery meetings, or follow-up meetings.
Set a clear schedule for the day
He defines Thursday as the best day to call to set appointments with new clients, specifically in the morning. On the other hand, the best time to call is anytime but not lunch, he suggests.
Plan your sales prospecting calls
He takes a certain amount of time to prepare, even on Sundays. By that, he can set 5-10 appointments a week on his own.
How Ezeke Reaches His Sales Quota
Now that we were able to go through his day, let’s go on how he strategically up his numbers, he gave us a few tips on how to achieve it successfully:
Prepare for rejections
Ten percent of the prospects he gets on the phone will not hang up on you and express an interest in visiting you. Thirty percent will say yes, and 66 percent will say that they’re not interested.
Be straightforward
He suggests avoiding mentioning follow-ups and being straightforward in asking if it’s a yes or no. That saves a lot of time and gives you more room for clients who are more likely to convert.
Set clear goals
On sales quota, he emphasizes the importance of doing the math. He suggests determining your close rate. For example, you have around 33%, meaning you must bring in 22 deals a month. Which means you have to close a deal per day. If you close, you bring in 22 deals a month and you close 33% of them.
Wrapping It Up
Ezeke is an excellent example of how winners win. Success is not an overnight success. It’s years and years of hard work, trial and error, and getting ahead in the game. If there’s one thing we can take away from this insightful discussion, it’s that the formula to success lies within your heart—and that’s the burning desire to win.
If you want to get in touch with Ezeke, you can call him at 612 -963 -2485 or follow him on his social media accounts:
Facebook: https://www.facebook.com/ekeze.enubuzor
Instagram: https://www.instagram.com/eakayzie/
Linkedin: https://www.linkedin.com/in/ekeze
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