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Episode Summary
Join us as we welcome Chuck Bolkcom, Owner of North Star Media Partners and a digital billboard platform in the North Metro, as he shares his journey in the advertising industry. Listen to Chuck’s stories on his unique career spanning the West Coast to the East Coast, covering various industries and services. Learn how he transitioned into becoming an independent billboard operator and how he’s leveraging his network and understanding of the business to make a significant impact.
In our discussion, we cover topics crucial for every business owner. Discover how a holistic approach to the media mix creates trust and awareness, and how even with a limited budget, you can make your small business stand out. Listen as Chuck explains the importance of a long-term strategy, consistent branding, and how he uses local and regional advertising platforms to reach his customers.
We also get a glimpse into the mindset required for successful business growth. Chuck highlights the value of making informed and speedy decisions, the power of having the right team, and the significance of empathy in business. The discussion takes us further into creating balance as business owners, and the art of generating consistent referral opportunities. Get ready for a rich conversation filled with practical advice and strategies from an industry expert. Don’t miss out!
Key Takeaways
(00:00) Diverse Experiences in Billboard Advertising
(13:37) Marketing and Branding Consistency Importance
(22:42) Understanding Branding and Effective Marketing
(37:43) Decisiveness in Business Growth
(42:34) Balance & Networks in Business
(52:45) Creating Consistent Referral Opportunities
Memorable Quotes
“The power of referrals and networks can’t be underestimated.“
“You need to figure out the creative and the message prior to thinking about how you’re going to act on it.“
“You need to show up and give back to the community, and so if you’re closer to the community. You’re understanding what initiatives are happening around the city or nonprofits.“
Guest Resources
Chuck’s Linkedin – https://www.linkedin.com/in/chuckbolkcom/
Nordeast Marketing Group – www.nordeast.com
Forest Lake Area Chamber of Commerce – https://www.forestlakechamber.org/
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