Watch the Full Video
Episode Summary
In this episode of Homegrown Hustle, host Matt Eickman sits down with a uniquely qualified guest—his wife, Monica Eickman, founder of the Momma-sota Podcast and leader of a rapidly growing online mom community. What began as casual Facebook group conversations evolved into an authentic content ecosystem supporting over 4,000 local moms—many of whom are also entrepreneurs. Monica opens up about her intuitive path to influence, community building without sales tactics, and how discomfort with tech didn’t stop her from developing an impactful virtual team and weekly event resources for busy parents.
Through the lens of motherhood, Monica challenges the traditional definition of entrepreneurship and explores the intersections of identity, self-worth, and legacy. This episode is a masterclass in organic brand-building, authentic leadership, and growth through service—particularly for entrepreneurs balancing multiple life roles.
Key Takeaways:
Authenticity scales when it meets a real need. Monica didn’t start with a business plan—but she started with empathy and consistency.
Build community before brand. The Facebook group laid the cultural foundation for her podcast’s success.
You don’t need to be tech-savvy to be influential—just resourceful.
Stay-at-home moms are often underrecognized entrepreneurs.
Community-led content strategy is the most sustainable model.
Parenting and entrepreneurship are both seasonal—and require grace, not perfection.
Influence often happens when you stop trying to influence.
Chapters:
[00:00] Introduction: Monica Eickman and the “Momma-sota” origin story
[02:00] Identifying and serving the “Mom-preneur” niche unintentionally
[03:30] The organic rise of a Facebook community—and what makes it stick
[05:00] Podcasting outside your comfort zone: Going audio-only and building backward
[07:15] Creating weekly resources: The viral power of free event lists
[08:30] Community as product: How comments, feedback, and DMs shape content
[10:15] Differentiation in the saturated mom-content market
[12:00] Strategic content pillars: Tips, motivation, podcast clips, and user polls
[14:30] Generational impact: How being an entrepreneur affects your kids
[16:00] Monica’s entrepreneurial roots: Growing up around a multi-business mom
[18:00] Why moms become business owners—and don’t call themselves that
[21:00] Redefining influence: Why Monica still doesn’t consider herself one
[23:00] What non-business moms get from the Momma-sota podcast
[25:00] Self-care, identity, and “fighting for yourself” as a mom
[27:00] Real talk vs. glamorized parenthood: Breaking the filtered narrative
[30:00] Future plans: Content segmentation, community growth, potential merch
[33:00] The downside of not understanding social media (and what she’d change)
[35:00] The power of consistency and authentic documentation
[37:00] Monica’s vision: Creating space for honest, messy, and meaningful conversations
[39:00] Closing thoughts: Building impact without polish or perfection
Guest Resources:
Facebook: https://www.facebook.com/MommaSota
Instagram: https://www.instagram.com/mommasotapod/
Spotify: https://open.spotify.com/show/0As4pzJYGUpepqSRpDLT0C?si=a78bc3916c244c6f
Linkedin: https://www.linkedin.com/company/momma-sota-podcast
🎙️🎙️🎙️
