Episode 28: Beauty Marketing Strategies From Aesthetician Breanne McDade

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Episode Summary

Breanne McDade, owner and holistic aesthetician of Divine Aesthetics, shares her journey of moving from Pennsylvania to Minnesota to be with her long-distance boyfriend and starting her business. She specializes in holistic facials that incorporate relaxation, natural products, and massage. Breanne differentiates herself from other estheticians by focusing on the holistic aspect and creating a calm and intimate environment for her clients. She has found success through social media and word of mouth marketing. Breanne emphasizes the importance of authenticity and creating a content schedule to consistently post quality content. Brianna shares her experiences and advice for starting a business in a new location. She emphasizes the importance of planning and strategy, as well as staying in a state of gratitude. Brianna also discusses her success with the Olive Tree People product line and how she has built a team through network marketing. She talks about her vision for her business, including traveling to do facials and events. Brianna encourages listeners to follow their dreams and never give up.

Key Takeaways

Holistic aesthetics focuses on treating the client as a whole and creating a relaxing and calming environment.
Authenticity is key in attracting the right clients and building a supportive community.
Creating a content schedule and consistently posting quality content on social media can help attract clients and grow a business.
Building a team of supportive individuals with different specialties can contribute to business success. Take the time to plan and come up with a strategy for your business.
Stay in a state of gratitude and be present in the moment.
Network marketing can be a successful business model.
Traveling to do facials and events can be a unique service model.
Follow your dreams and never give up.