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Episode Summary
Cody Essig, CEO of Waterfront Solutions and partner in Storage Near Me, shares his experience in the dock installation and marine industry. He discusses the challenges of operating in a seasonal industry and the importance of customer satisfaction. Cody also talks about the cross-selling opportunities in the industry and the benefits of being a one-stop shop for customers. He emphasizes the significance of building relationships with competitors and the importance of taking the high road. Cody shares his insights on the importance of organization and the need for systems and processes in the business. He also discusses the value of being adaptable and problem-solving on the go. Cody discusses the importance of having skilled teams and efficient equipment in the dock and lift installation business. He emphasizes the need to stay at the leading edge of the industry by researching new products and innovations. Cody also talks about the impact of boat sales on his business and the challenges of selling and installing docks. He shares his plans for expansion, including exploring opportunities in other lakes and starting an aquatic pest control company. Cody also discusses the issues caused by zebra mussels and the potential for growth in the boat storage industry.
Key Takeaways
- Operating in a seasonal industry requires careful planning and efficient scheduling to meet customer demands.
- Cross-selling additional services to existing customers can be a valuable revenue stream.
- Building relationships with competitors can lead to mutually beneficial partnerships and a better industry reputation.
- Organization and the implementation of systems and processes are crucial for business success.
- Being adaptable and problem-solving on the go are essential skills for entrepreneurs. Having skilled teams and efficient equipment is crucial for success in the dock and lift installation business.
- Staying at the leading edge of the industry requires continuous research and staying updated on new products and innovations.
- Boat sales have a significant impact on the dock and lift installation business, as more boats lead to increased demand for docks and lifts.
- Expanding the business to other lakes and starting new ventures, such as an aquatic pest control company, can provide opportunities for growth.
- The presence of zebra mussels and other invasive species poses challenges and impacts the ecosystem of lakes.
- The boat storage industry has potential for growth, and strategic partnerships can help in expanding the business.
Chapters
00:00 Introduction to Homegrown Hustle
00:44 Cody’s Experience in the Dock Installation and Marine Industry
05:26 Cross-Selling Opportunities and Customer Satisfaction
08:47 Building Relationships with Competitors
09:43 Logistics and Sales in the Business
14:43 Lessons Learned and the Importance of Organization
23:33 The Value of Adaptability and Confidence
26:59 Skilled Teams and Efficient Equipment
29:24 Staying at the Leading Edge of the Industry
31:45 The Impact of Boat Sales
36:33 Expanding and Starting New Ventures
39:20 Challenges and Impact of Zebra Mussels
44:30 The Potential for Growth in the Boat Storage Industry
Guest Resources
Facebook:
https://www.facebook.com/WaterfrontSolutions?mibextid=LQQJ4d
https://www.facebook.com/StorageNearMeLLC?mibextid=LQQJ4d
Website:
https://waterfrontsolutions.biz/
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