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Episode Summary
Sarah Jensen, CEO of Lumos Growth, highlights strategic marketing in real estate. She stresses understanding target demographics, creating a resonant brand voice, and providing value before sales. Emphasizing social media’s role and empathy, she recommends using tools like Google Trends for market research. Sarah shares a success story from the pandemic and discusses business scaling, automation, and delegation. She underscores clear goals, psychology in marketing, and data-driven decisions. Community and the bandwagon effect are vital, and she aims to be a marketing partner for clients. Sarah defines hustle as consistent steps towards a goal with determination.
Key Takeaways
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- Understand the target demographic and their specific needs and problems.
- Create a strong brand voice that resonates with the audience.
- Provide value and resources to customers before asking for a sale.
- Utilize social media strategically to reach and engage with the target audience.
- Empathy plays a crucial role in understanding the customer’s perspective and crafting effective marketing messages. Understand the perspective of your target audience and practice empathy in marketing.
- Use research tools like Google, SCM rush, and Google Trends to identify popular trends and keywords.
- Capitalize on trends and create profitable ventures by aligning with the needs and interests of your target audience.
- Automate processes and delegate tasks to scale your business and create more time for strategic activities.
- Have a clear goal and strategy in marketing and productize yourself to facilitate sales.
- Use data-driven decision-making to optimize marketing efforts and measure success.
- Create a supportive and resourceful community to accelerate learning and growth.
- Partner with clients and provide various options to make marketing support accessible and impactful.
- Maintain a determined mindset and take consistent steps towards your goals.
Chapters
00:00 Introduction
01:13 Sarah Jensen’s Background and Work in the Minneapolis Twin Cities Market
02:30 Common Misconceptions and Entry Points in Marketing
04:18 The Importance of Branding and Unique Selling Position
06:14 Understanding the Customer’s Perspective and Providing Value
12:07 Transitioning from Marketing to Sales
20:15 Setting Goals and Measuring Success in Marketing
23:30 The Role of Empathy in Marketing
30:11 Utilizing Social Media and Targeting Different Demographics
34:47 Practicing Empathy and Understanding the Target Audience
35:15 Research Tools for Identifying Trends and Keywords
36:10 Capitalizing on Trends for Profitable Ventures
37:35 Scaling a Business and Automating Processes
38:24 Setting Clear Goals and Productizing Yourself
39:21 The Role of Psychology in Marketing
42:30 Data-Driven Decision-Making in Marketing
43:24 Creating a Supportive and Resourceful Community
46:13 Understanding the Intent of Customers in Short-Term Rentals
48:00 Navigating the Challenges and Regulations of Short-Term Rentals
51:49 Providing Solutions and Paths to Success for Clients
01:06:31 The Power of Consistent Hustle
Guest Resource
Facebook – https://www.facebook.com/sarah.jensen.583
Instagram – https://www.instagram.com/SxJx
Linkedin – https://www.linkedin.com/in/sarahljensen/
Website – http://www.lumoshost.com
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