Watch the Full Video
Episode Summary
In this episode of Homegrown Hustle, host Matt Eickman sits down with Andrew Seifert, an executive sales coach from Southwest Consulting and a seasoned entrepreneur. They dive deep into the art of sales, the psychology of coaching, and how yoga, storytelling, and horses can transform your approach to business.
Andrew shares powerful insights from his time at Oracle, his experiences running a yoga studio, and how he turned financial disaster into a six-figure comeback. If you’re an entrepreneur looking to close more deals, refine your leadership skills, or develop an unbeatable mindset, this is an episode you can’t miss!
Key Takeaway
✅ Sales is storytelling. If your pitch doesn’t tell a compelling story, you’re losing sales. (Timestamp: 23:28)
✅ Your biggest setbacks are your best setups. Andrew’s business collapsed overnight, but his goal-setting system got him back on track. (Timestamp: 11:59)
✅ The best sales scripts aren’t scripts at all. They’re structured conversations that allow for flexibility and connection. (Timestamp: 25:24)
✅ Hiring top sales talent? Ask this ONE question. If they don’t have written goals, they probably aren’t a closer. (Timestamp: 38:23)
✅ Mastering follow-ups is key to closing deals. If you’re not re-engaging leads the right way, you’re leaving money on the table. (Timestamp: 30:40)
✅ Your energy influences everything. Whether it’s sales, coaching, or leadership, your ability to stay calm and present determines your success. (Timestamp: 19:32)
Chapters:
⏳ [00:00] – Welcome to Homegrown Hustle
- Matt Eickman introduces the podcast and today’s guest, Andrew Seifert.
- Why local entrepreneurship and leadership matter.
💼 [01:12] – Andrew’s Journey into Sales & Coaching
- From music business to sales coaching—Andrew’s unconventional career path.
- How he became a coach by accident while training new sales reps at Oracle.
- The importance of storytelling in sales.
🏗 [02:55] – How Oracle Built a Sales Empire (and Almost Failed)
- The shocking story of how Larry Ellison revamped Oracle’s sales team.
- Why hiring 1,000 college grads with no experience nearly backfired.
- How Andrew was brought in to train young salespeople into high performers.
🧘♂️ [03:35] – Yoga, Mindset, and Coaching
- How Andrew transitioned from sales to becoming a yoga instructor.
- The connection between breathwork, coaching, and sales success.
- The power of self-awareness in leadership.
🐎 [18:25] – Horses, Leadership, and Nonverbal Communication
- How working with horses teaches trust, patience, and leadership.
- The surprising overlap between training horses and managing sales teams.
📞 [23:28] – The Secret to Writing a Sales Script That Converts
- Why most sales scripts sound robotic and fail.
- How to create a script that feels authentic and persuasive.
- Real-world examples of effective sales storytelling.
🚀 [30:40] – Mastering Follow-Ups & Closing Deals
- How to re-engage leads who’ve ghosted you.
- The “one last email” strategy to turn silence into sales.
- How to use urgency and pain points effectively.
📈 [37:04] – Hiring & Scaling a Sales Team
- The 3 interview questions that predict sales success.
- Why written goals separate top performers from average reps.
- How to build a culture of accountability and self-motivation.
🎯 [45:00] – Final Takeaways & Action Steps
- The one mindset shift that will transform your sales career.
Why personal growth and business success go hand in hand.
Guest Resources:
Facebook: https://www.facebook.com/andrew.seifert
Instagram: https://www.instagram.com/southwesternconsulting/
Linkedin: https://www.linkedin.com/in/andrewseifert/
Website: https://southwesternconsulting.com/coaches/andrew-seifert/
🎙️🎙️🎙️
