Episode 90: From Stage to Storytime: How Nicole Fenstad Built a Business Bringing Imagination to Life

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Episode Summary

In this episode of Homegrown Hustle, we step into a world of imagination with Nicole Fenstad, the dynamic founder of Princess Party Pals. With a 20-year entrepreneurial journey rooted in professional theater, Nicole has mastered the art of turning childhood dreams into scalable business experiences. From small birthday parties to corporate events and school enrichment programs, Nicole has transformed the niche of character-based entertainment into a multi-faceted brand that’s emotionally resonant, operationally tight, and ripe for geographic expansion.

Geared toward growth-minded entrepreneurs, this conversation is a case study in brand building, customer experience design, emotional marketing, and the creative reinvention of labor. Nicole shares insights on developing talent pipelines, navigating trademark constraints, breaking into corporate markets, and creating high-value enrichment experiences for schools. We also dive into her expansion into Texas, how she manages quality at scale, and her philosophy of “bloom where you’re planted.”

Key Takeaway

• • Entrepreneurial Adaptability: Nicole leveraged theater skills to create a unique business model blending creativity and structure.

     

  • Scaling with Soul: Maintaining consistency and magic across hundreds of events requires intentional hiring, scripting, and operations.
    
  • Education as Expansion: SEL (Social Emotional Learning) programming in schools became a new vertical during COVID.

     

  • Market Penetration Strategy: Entering new markets through high-visibility free events helps build local brand equity fast.

  • Operational Creativity: From wig maintenance to scriptwriting, every detail matters in the immersive experience economy.
    

Chapters:

00:00 – Intro: Nicole’s 20-year journey from NYC theater to Midwest mogul

05:50 – The first princess party and the power of saying “yes” before you’re ready

11:40 – Longevity in a niche market: surviving pop-ups and trends

15:10 – Breaking into the corporate event space and navigating client acquisition

20:00 – Going viral through Groupon-style partnerships and scaling through bulk sales

26:25 – Tapping local talent: how theater networks became a recruiting pipeline

31:45 – Building the customer journey: 90-minute birthday party structure as a service blueprint
34:55 – Turning theatrical performance into scalable education
40:20 – Using storytelling to teach emotional intelligence in schools
46:30 – Launching into new markets (like Texas) using community-first strategy
52:00 – Creating mall events that drive thousands: economic impact and logistics
58:15 – Metrics and maintenance: how Nicole thinks about ROI per character
1:01:30 – Delegation, quality control, and team longevity in a growing brand
1:06:00 – The power of name recall and emotional touchpoints in customer experience
1:08:30 – Reflection: what Nicole wouldn’t change after 20 years of building magic

Guest Resources:

Website: https://princesspartypals.com

Facebook: https://www.facebook.com/profile.php?id=100053880015601

Instagram: https://www.instagram.com/princesspartypals/

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